Tap the shopping site, "Made in China" a few days after the arrival of the door, people around the world are enjoying a fast and convenient shopping experience.

How fast is China's cross-border e-commerce developing? Over the past five years, the scale of cross-border e-commerce trade in China has increased by more than 10 times. According to preliminary statistics from around the country, there are more than 120,000 cross-border e-commerce entities, and more than 2,500 overseas warehouses with an area of more than 30 million square meters have been built.

In order to further support the development of cross-border e-commerce, the Ministry of Commerce and other nine departments have recently issued "on expanding cross-border e-commerce exports to promote the construction of overseas warehouses," put forward to promote the high-quality development of cross-border e-commerce overseas warehouses and other initiatives. Combing through a series of policy initiatives to support the development of foreign trade in recent years, "cross-border e-commerce" and "overseas warehouse" are key words.

Overseas warehouse is what "warehouse"?

Overseas warehouse, is outside the country through self-built or rented operation of digital intelligent warehousing facilities, help to open up cross-border trade "last kilometer".

Industry insiders gave the reporter an account: ordinary cross-border logistics, overseas buyers order, domestic sellers need to be delivered through international logistics, involving customs clearance, customs clearance and other procedures, generally takes at least 5 to 10 days. Items shipped directly from overseas warehouses, generally 1 to 3 days customers can receive.

If your impression of this "warehouse" is still stuck in the goods in the overseas "residence", then the role played by the current overseas warehouse will surprise you.

Let the goods order, shipment, transportation, distribution to achieve the whole process of visualization, provide consumer image, customized data analysis report ...... based on the digital management of the overseas warehouse integration of logistics, warehousing, finance, distribution and other resources in one, help cross-border e-commerce in the technology, mode, supply chain and other aspects of the formation of a new industry.

"It both improves the transportation time efficiency and guarantees the sense of user experience." Ye Hanmei, sales director of Shenzhen Baosen Santong Logistics Co Ltd, said that since 2020 the company has established three overseas warehouses in the Netherlands, Germany and the UK.

Overseas warehouses, as an important new type of infrastructure to serve cross-border e-commerce, directly bring Chinese sellers closer to foreign customers, simplify the customs clearance process, speed up trade turnover, help to crack the pain points of after-sales service such as refunds, returns and exchanges, and effectively enhance the global competitiveness of Made in China.

Globalization, Internet +, big data era, foreign trade development of new business forms more and more diverse, how to speed up the construction of overseas warehouse?

It is important to see that the overseas warehouse is not as simple as renting and building a warehouse overseas, and requires service providers to have sufficient financial strength and operational experience, as well as the ability to cope with uncertain risks such as local political, cultural and regulatory differences.

Recently released opinions targeted to put forward "strengthen the construction of industry organizations and personnel training," "smooth cross-border e-commerce enterprise financing channels," "enhance the cross-border data management and service level "15 specific measures.

In order to promote the experience of overseas warehouse construction, the Ministry of Commerce issued a number of practice cases: some overseas warehouses carry out intelligent control of millions of commodities, and the data accuracy rate reaches 99%; some overseas warehouses formulate exclusive marketing strategies according to the characteristics of the local market; and some overseas warehouses build overseas legal, financial and tax teams to help customers avoid intellectual property rights infringement and other irregularities, and circumvent various types of tax risks. ......

Looking ahead, how broad is the development space of overseas warehouse?

From the policy side, from the national to the local level, we have increased our efforts to support the construction of overseas warehouses, and take this as a hand to tap the new kinetic energy of foreign trade.

From the demand side, the global e-commerce market is growing rapidly, the cross-border e-commerce industry is booming, and the space for upward growth of overseas warehouses is considerable.

Temu, the cross-border e-commerce platform of Pinduoduo, has recently launched the Brazilian site, which is the 70th country site opened by Temu, and has taken an important step in the layout of the South American market.

AliExpress, a cross-border platform operated by Alibaba Group, had about 8.58 million members in Korea in April 2024, double the number in April 2023, the company said.

More than 2 million Australians shop on Chinese cross-border e-commerce platforms Shein (希音) and Temu online platforms every month, according to a new study by Australian market research firm Roy Morgan. Germany's Handelsblatt said that exclusive data shows that a quarter of Germans have already shopped on Chinese e-commerce platforms.

With the advantages of reducing intermediate links in trade, breaking time and space limitations, and improving logistics technology and systems, cross-border e-commerce has become a new engine for the development of China's foreign trade.

In the first quarter of this year, the national cross-border e-commerce import and export of 577.6 billion yuan, an increase of 9.6%, of which 448 billion yuan of exports, an increase of 14%, accounting for the proportion of exports up to 7.8%, pulling export growth of more than 1 percentage point.

Make global shopping more convenient, with the further landing of various support policies to overseas warehouse construction to boost the development of cross-border e-commerce, more Chinese brands will go global, more global goodies will come into China.